Home Commercial Lifestyle Commercial Shoot for T-Shirt Company

Lifestyle Commercial Shoot for T-Shirt Company

by dav.d

A friend of mine was running a small company selling t-shirts which made fun of ex-husbands, ex-wives, and that evil ex you just didn’t want to see again. I had already photographed the shirts on a white background. We needed some lifestyle images of people enjoying life. So we photographed at a log home that worked as a ski lodge for this shoot. We had the models holding skis, enjoying cups of coffee in the snow, hanging in the lodge reading a book.

Ready for skiing in stylish shirts

Ready for skiing in stylish shirts

Lifestyle marketing images are a lot of fun. It is more than just looking good for the camera. You are making life look awesome so the audience hopes to be like the model. Companies like American Eagle have figured this out a long time ago.

Hanging out at the lodge between ski runs

Hanging out at the lodge between ski runs

Next time hopefully they will have a budget to go to sunny California and hang out at the beach, or a pier with some restaurants. Fun!

Cup of coffee on a cold winter's day

Cup of coffee on a cold winter’s day

Also, if you are a company needing photography… you’ll probably need product photographs and some lifestyle photographs. Product photographs allow customer to see what the product looks like. It is the lifestyle images that will help get their attention. It’s one reason Coca-cola spends millions making people look cool. They want people jumping on the bandwagon to be just as cool and hip.

Keeping warm with the stylish orange shirt

Keeping warm with the stylish orange shirt

Modeling the t-shirt brand

Modeling the t-shirt brand

Reading a book

Reading a book

You may also like

Leave a Comment