A friend of mine was running a small company selling t-shirts which made fun of ex-husbands, ex-wives, and that evil ex you just didn’t want to see again. I had already photographed the shirts on a white background. We needed some lifestyle images of people enjoying life. So we photographed at a log home that worked as a ski lodge for this shoot. We had the models holding skis, enjoying cups of coffee in the snow, hanging in the lodge reading a book.
Ready for skiing in stylish shirts
Lifestyle marketing images are a lot of fun. It is more than just looking good for the camera. You are making life look awesome so the audience hopes to be like the model. Companies like American Eagle have figured this out a long time ago.
Hanging out at the lodge between ski runs
Next time hopefully they will have a budget to go to sunny California and hang out at the beach, or a pier with some restaurants. Fun!
Cup of coffee on a cold winter’s day
Also, if you are a company needing photography… you’ll probably need product photographs and some lifestyle photographs. Product photographs allow customer to see what the product looks like. It is the lifestyle images that will help get their attention. It’s one reason Coca-cola spends millions making people look cool. They want people jumping on the bandwagon to be just as cool and hip.
Keeping warm with the stylish orange shirt
Modeling the t-shirt brand
Reading a book
