Want to sell a home? Hire a photographer to create photos. This time I wasn’t hired by a realtor, but an interior designer who wanted to use the photos for portfolio and promotion. The home had been completely gutted and remodeled.
When planning a photo shoot like these we have to discuss the scope of the project. Do you need small detail shots? The house was full of details such as lamps, paintings, pillows or do you need wide shots of the entire room or a mix of both.
To photograph most buildings, homes, and locations I use a photography technique called HDR. It blends several photographs together to create a properly exposed photograph. If you have ever tried to photograph a person indoors standing in front of an open window you know the problem. The person will be a dark silhouette and the window will be bright white. The software has improved over the years but it still isn’t perfect but it is good enough. And there are always challenges of the yellow indoor lights mixing with the cool blue window light. Finding the balance of color and contrast can be a challenge… but the first goal is to make the room and the photograph look awesome.
You want people to live here and you photograph it like it is the best home ever. We did shuffle around books, magazines, and odds and ends so they would not be in the photograph.
A photo shoot this large can take a few hours just with the camera and the post processing can require even more hours of work. For this project we did not need photographs of the exterior of the home. For the record homes look best at dusk and dawn and can really look great with some light painting or HDR technique.
I heard somewhere that remodeling the kitchen and bathrooms are the most effective return on investment in home decor and remodeling. It makes sense to me. So we make the kitchen look as best we can.
I use the home’s natural light to photograph these homes. Some photographers will light paint a room… and I could do it but as of yet I like the tripod & HDR method.